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We know this industry quite well.


Check out these statistics of 2017 that show the impact of online marketing on the consumer.  Read through and take notes to help you plan your next marketing strategy. 68% of inbound marketers believe their organization’s marketing strategy is effective. (HubSpot, 2017) This is higher than those who practice outbound marketing. 32% of marketers rank outbound[…]

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Video advertisements help companies to advertise their service/ products in a unique way.  Videos grab the attention of the target market and inform them on what the company has to offer. Statistics show that 88.5% of the US population are internet users and 90% of users say that product videos are helpful in the decision.(http://www.internetlivestats.com/internet-users/us/)[…]

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The average human attention span lasts for only eight seconds, while the average attention span of a goldfish lasts for nine seconds. Why have we fallen behind goldfish on the attention span spectrum? Between live streaming, social media, and the latest trends it’s hard to focus all of our attention on just one thing. We are[…]

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Marc Pritchard, the Chief Brand Officer of Procter & Gamble, spoke at the American Neurological Association Masters of Marketing Conference on Thursday, October 20th.  There, he discussed the importance of understanding marketing and how to stand out above the clutter of advertisements in society.   He admits to his own company struggling at times.  He[…]

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Everybody wants more followers on social media, right? Well, here are some of our secrets on how to do just that.  Know Your Audience: Knowing your audience is the most important strength to have. When you know your audience you’ll have an easier time grabbing them to visit your site. You know your audience when you know[…]

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The Olympics are a time for competition, sportsmanship, heroics, and ADVERTISING! During the 2012 London Olympics ,NBC made one BILLION in advertisement revenue. Huge companies pour hefty sums of money into creating these ads, so you can bet they’re going to be pretty amazing. Although all the ads are impressive, there are always a select[…]

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We know how Trump and Clinton compare on issues, likability, and speaking, but what about their websites? Presidential candidates’ websites are crucial for raising money and soliciting young voters. In 2012 half of Obama’s campaign fundraising (around half a billion) was through online sources. We compared Trump and Clinton’s websites based on three categories: look,[…]

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Numero 1: “The Carousel”   The Carousel is probably one of the most well-known ad campaigns ever done on the TV series, Mad Men. The idea behind this advertisement was to switch from calling Kodak’s (a camera and film company) projector “the wheel” to “the carousel” to make it more sentimental. What makes this particular[…]

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